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August 2008 Real Search Market Share per Compete

SEO digest

Disclaimer: SEO Theory is not associated with Compete.com and the SEO Theory real search market share report is an estimate based on data provided by Compete.com for free through its Web site. Compete.com has not endorsed this report. These traffic estimates may not represent actual unique visitor data.

Real search market share is measured in terms of estimated unique visitors rather than number of queries performed. Because of automated rank-checking tools (and manual rank checking), Google’s estimated search market share based on queries performed is heavily inflated and therefore an unreliable indicator of potential search traffic.

The following tables are based on Compete’s estimated unique U.S. visitors for the selected domains. Most of the domains listed here were included in the July 2008 Real Search Market Share report because Compete estimated a minimum of 100,000 visitors for each. Excite, Hotbot, Lycos, Mamma, and Netscape should have appeared on previous reports but were accidentally overlooked. Ixquick has been dropped because its estimated traffic fell to less than 100,000. Gigablast has yet to qualify for inclusion.

The report is divided into three tables: Algorithmic Search, Directory Search, and Blog Search.

Listings marked with an asterisk ( * ) are root domains whose traffic may be divided between search services and other services.

August 2008 Algorithmic Search Market Share by Visitors per Compete
July
Rank
August
Rank
Domain July
Visitors
August
Visitors
 1   1  Google.com 130,430,288 131,398,785
 2   2  Yahoo.com* 128,556,575 128,724,497
 4   3  Msn.com* 75,442,415 79,528,069
 3   4  Live.com 78,077,825 78,112,355
 5   5  Aol.com* 55,011,692 53,853,175
 6   6  Ask.com 26,905,478 26,321,865
 7   7  Nextag.com 17,657,259 15,311,671
 8   8  Snap.com 8,358,076 9,850,819
 9   9  Mywebsearch.com* 6,148,770 5,956,295
10  10  Dogpile.com 4,402,469 2,990,619
–  11  Lycos.com* - 2,150,425
–  12  Excite.com - 1,454,077
12  13  Search.com 1,504,665 1,446,221
13  14  Aboutus.org 1,367,387 1,404,298
14  15  Altavista.com 1,270,943 1,231,948
11  16  Cuil.com 2,053,777 1,056,939
–  17  Mamma.com - 1,035,376
16  18  A9.com 850,711 979,473
–  19  Netscape.com - 864,929
15  20  Alexa.com 858,085 792,250
–  21  Hotbot.com - 173,477
17  22  Hakia.com 262,417 129,315
19  23  Clusty.com 108,459 114,053

August 2008 Directory Search Market Share by Visitors per Compete
July
Rank
August
Rank
Domain July
Visitors
August
Visitors
 1   1  Business.com 5,829,592 5,518,452
 2   2  DMOZ.org 1,324,690 1,307,517
 3   3  Chiff.com 490,601 517,741
 4   4  Joeant.com 302,678 266,777
 5   5  Ezilon.com 115,185 105,103

August 2008 Blog Search Market Share by Visitors per Compete
July
Rank
August
Rank
Domain July
Visitors
August
Visitors
 1   1  Feedburner.com 3,482,271 3,725,096
 2   2  Technorati.com 2,369,961 2,575,490
 3   3  Blogcatalog.com 756,705 680,192
 4   4  Bloglines.com 533,998 487,823

Comparing the Compete-based report to the Quantcast-based report

Compete’s data differs from the numbers reported by Quantcast. Hence, the rankings by Quantcast differ from the rankings by Compete. These Compete numbers don’t necessarily match Compete’s official search market share estimate.

Additional analysis

Something you can do with Compete’s data is look at the Visitors through four breakdowns: People Counts (total number of unique visitors), Rank (based on internal criteria), Reach (an estimate of what percentage of the Internet population can visit the site), and unique visits.

Compete also offers several options under Engagement: Daily Attention, Monthly Attention, Average Stay, Page Views, Pages per Visit, and Visits per Person.

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published @ September 9, 2008

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