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Slice and dice your recipe search results

News from Google

As a second-generation Indian who has grown up in the United States, I’ve developed a taste for great home-cooked Indian food, but not a knack for how to make it. Somehow my cooking efforts result in foods that taste over-spiced yet bland at the same time. My parents follow the art of cooking by intuition, where the right amount of each spice is measured out by gut feel, but that’s never worked very well for me. As a math geek and computer engineer, I prefer to work with concrete numbers and instructions, including when cooking, so today I’m very happy about a new feature that helps me find recipes online: Recipe View.Recipe View lets you narrow your search results to show only recipes, and helps you choose the right recipe amongst the search results by showing clearly marked ratings, ingredients and pictures. To get to Recipe View, click on the “Recipes” link in the left-hand panel when searching for a recipe. You can search for specific recipes like [chocolate chip cookies], or more open-ended topics—like [strawberry] to find recipes that feature strawberries, or even a holiday or event, like [cinco de mayo]. In fact, you can try searching for all kinds of things and still find interesting results: a favorite chef like [ina garten], something very specific like [spicy vegetarian curry with coconut and tofu] or even something obscure like [strange salad].

In the past, you only had one way to specify your recipe searches—with the text you type into the Google search box. Now you can also filter search results based on your ideal ingredients, cooking time and calorie count using the recipe tools on the left hand side of the page. For example, I can now find vegetable biryani recipes (an Indian rice dish) that include cauliflower and take less than an hour to make:

We like to “eat our own dogfood” at Google—meaning we like to test our own products and features ourselves before releasing them for public consumption. With Recipe View, we’ve taken this more literally than usual. Here’s Google Chef Scott Giambastiani to demonstrate how he uses Recipe View to find great recipes for Googlers:

Recipe View is based on data from rich snippets markup, which we first introduced at Searchology in 2009. If you’re a recipe publisher, you can add markup to your webpages so that your content can appear with this improved presentation in regular Google results as well as in Recipe View. Recipe View is part of our ongoing efforts to enrich the search experience using structured data, and this release is an exciting technical milestone for our team since it’s first time we’ve built a brand new set of search tools based off of rich snippets data.

Recipe View is rolling out now in the U.S. and Japan, and we’ll be adding more countries in the future. We look forward to making further improvements and building more views so you can “slice and dice” your results for other types of searches as well. Bon appetit!

Kavi Goel, Product Manager

published @ February 24, 2011

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