Whiteboard Friday - Buckets & Buckets of Keywords

SEO digest

This week Rand's invented a new word: "bucketizing".  What the heck does this mean, yous ask?  It's the process of putting keyword groups into different buckets--segmenting them, if you will--by different factors such as traffic volume, intent, conversion rate, etc.  Ran describes the process in more detail in the video, but this is a valuable way to organize your gigantic keyword lists into manageable groups to help you prioritize and manage your efforts.


SEOmoz Whiteboard Friday - Buckets & Buckets of Keywords from Scott Willoughby on Vimeo.

www.seomoz.org

published @ February 20, 2009