The Disconnect in PPC vs. SEO Spending

SEO digest

There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight:

Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.
- Source: C|Net News, June 30, 2008

OK. So companies in the US spent $10 billion last year on paid search ads, and even more this year. How about SEO?

SEO: $1.3 billion (11%)
- Source: SEMPO data via Massimo Burgio, SMX Madrid 2008

According to SEMPO's data, it's 11% for SEO and 87% for PPC (with another 1.4% for SEM technologies and

www.seomoz.org

published @ October 21, 2008