SEMNE Event: Inside the Black Box of Search

SEO digest

"I'm not an SEO.  I've never worked at Google or Yahoo!  I worked at Microsoft, but not on search."  This is how I began my talk at the SEOmoz Expert Training Seminar last August.  Now I have been invited to speak at an SEMNEevent on November 18 in Providence, RI.  And I'm asking you to attend.  It's a poor sales pitch, but stick with me.
Last August I tried to turn the tables around and give the audience some insight into the thinking that goes into building search technology.  And I plan to do exactly the same thing at the SEMNE event.  Because we hadn't launched Linkscape at the time, I couldn't dive into the specific motivations for the things we have done, and continue to work on.  Of course, now I can be a bit more candid about work that's made it into product form and work that hasn't.


Later this month, rather than doing a Linkscape demo or sales-pitch, I'll try to walk through some of the motivations for a product like Linkscape.  I'll point out ways that our work generalizes beyond our own index.  I'll dig into some kinds of analyses that might be interesting to both internet marketers and search engineers alike.  And I'll try and connect those things that back to users.

I'm looking forward to heading back to the North East where I grew up and talking about some interesting technology around which we've built an exciting industry.  And I'm looking forward to meeting you!

www.seomoz.org

published @ November 7, 2008