Top searches on Election Day (part 1)

News from Google

The long, long election campaign season culminates today as people make their choices on hundreds of statewide and local contests as well as the race for the next U.S. president. Throughout the day, we're keeping an eye on Google Hot Trends to decipher what may be meaningful, as well as what's "business as usual" in Google searches. We'll post updates as interesting trends turn up. - Ed.

As of 12 noon EST:

No fewer than 87 of the top 100 fastest-rising terms relate to the election right now. Of these, 10 relate to searches for state information, including [florida sample ballot], [ohio ballot issues 2008] and [where to vote in texas].

We practical Americans are keen to be rewarded for our participation, too: [free stuff for voting] refers to the giveaways some retailers are offering citizens who stop in. One ubiquitous coffee purveyor is called out in particular: [starbucks free coffee], [starbucks election] and [starbucks vote] are clear indicators of the caffeine boost people anticipate needing today.

Keen-eyed citizens are also on the lookout for information on [voting lines] and [voting problems] as well as a better understanding of [how does the electoral college work]. And lest you think it's all about the major parties, at this hour Independent Party candidate [ralph nader] is #59, and Libertarian [bob barr] is #98.

And the excitement of the day boils over: #92 on the current Hot Trends is [when will we know who is president]. Google can't say for sure; we'll keep watching along with you.

In addition to today's searches, we also took a look at the top campaign-related queries during the general election season: Sept. 1-Nov. 4. Here they are:

Top Political Personas
Obama
Palin
McCain
Tina Fey
Joe Biden
Chuck Norris
Cindy McCain
Bristol Palin
SNL Palin
Colin Powell

Top Political Topics
debate
Social Security
presidential debate
polls
voter registration
gas prices
oil prices
FDIC
electoral college
Socialism

Top Political News Sources
Drudge
Huffington Post
Gallup
Real Clear Politics
Rasmussen
Rush Limbaugh
Politico
538
CNN Politics
Daily Kos

Karen Wickre, Google Elections Team

googleblog.blogspot.com

published @ November 5, 2008