Top searches on Election Day (part 2)

News from Google

The long, long election campaign season culminates today as people make their choices on hundreds of statewide and local contests as well as the race for the next U.S. president. Throughout the day, we're keeping an eye on Google Hot Trends to decipher what may be meaningful, as well as what's "business as usual" in Google searches. We'll post updates as interesting trends turn up. - Ed.

As of 6 pm EST:

The election is still top of mind (by a long shot) for most Google searchers at this hour: 87 out of 100 of the fastest-rising terms on Google Hot Trends are still election-related. Since polls are now winding down in the Eastern time zone, people are seeking more info on [voter turnout], [who is ahead in the polls], and other outcomes. And that includes news outlets: fully 25% of the top 100 are seeking the latest [election news]. Searches for news sources run the gamut from [hannity.com] or [slate]; and people are seeking broader coverage, too, on everything from [foxnews.com] to [cnn newsroom] and [msnbc politics]). Of course, a big player in election commentary this season, (Comedy Central's [indecision 2008]) now seems to be a staple. In the far west, California voters are seeking out [prop 8 results], the heavily-funded (on both sides) initiative regarding gay marriage.

And in the Midwest, Chicago-area searchers are keen to get [metra schedule] information, which should help them get to polls -- or maybe to Grant Park for this evening's massive event planned for Senator Obama.

Karen Wickre, Google Elections Team

googleblog.blogspot.com

published @ November 5, 2008