published @ December 30, 2008 # No Comment Yet
I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run [...]
published @ December 25, 2008 # No Comment Yet
It's very late on Christmas Eve, and I can hear our hosts, my cousin-in-law and his girlfriend, snoring in the next room. Their new dog is curled up on the couch, grumbling and huffing through his wet nose, one eye barely open. Mystery Guest crashed out an hour ago after we finished watching the new Muppets Christmas [...]
published @ December 24, 2008 # No Comment Yet
If you've been playing around with Linkscape a little, you've probably seen our attempts at creating a lot of new naming conventions for metrics and features that were previously the exclusive realm of web indexing researchers, information retrieval scientists and search engineers. Things like mozRank & mozTrust (mT) have seemed to work out fairly well [...]
published @ December 23, 2008 # No Comment Yet
Research has been cropping up in the last few years to challenge Chris Anderson's modern-classic theory of demand distribution. The Times of London had this to report today in their article - Long Tail Theory Contradicted:
The internet was supposed to bring vast choice for customers, access to obscure and forgotten products - and a fortune [...]
published @ December 22, 2008 # No Comment Yet
In the last six weeks, 3 unique events have led me to conclude that this post is essential. We, as search marketers, need to understand not just the small changes the engines have been making in Q4 '08, but what that signals as a broader direction. I'll start by recounting those events:
#1 - More Ads in the [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]
published @ December 19, 2008 # No Comment Yet
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I [...]