The SEO Failings of Major UK Highstreet Retailers
published @ September 30, 2008 # No Comment Yet
I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was [...]
Our Secret Project: Codename Carhole, is Set to Release on Oct. 6th at SMX East
published @ September 30, 2008 # No Comment Yet
It's almost here. This is the project I've been dreaming of launching since 2003 and after 12 months of research and development and an extremely large investment (especially for a small company like SEOmoz), we're nearly at the finish line.
On October 6th, SEOmoz will introduce a lot of substantial changes to our website, including:
A New [...]
Dynamic URLs vs. Static URLs - The Best Practice for SEO is Still Clear
published @ September 30, 2008 # No Comment Yet
Google's got a blog post out today (and SELand covers it) about how they now recommend that webmasters and site owners DO NOT rewrite their ugly dynamic URLs to be clean and static. What's the reasoning behind this?
We've come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage [...]
Another Trademark and SEO Related Lawsuit: U-Haul vs. Hire A Helper
published @ September 30, 2008 # No Comment Yet
May It Please the Mozzers, Today I'm discussing a case involving alleged trademark infringement and meta tags. It's very dangerous to outrank your competitor, especially if [...]
A Half Dozen Random Thoughts from the World of Tech News
published @ September 30, 2008 # No Comment Yet
After a long trip out of town, I'm back in Seattle and reading the tech news roundups tonight, so I thought I'd share a few of my thoughts and start some hopefully productive discussions as well.
Knol is losing out to Wikipediaaccording to Farhad Manjoo of Slate. First, a big sigh of relief. Second, bewilderment at [...]
Establishing Guiding Principles at SEOmoz
published @ September 30, 2008 # No Comment Yet
A year ago I wrote about Jim Collins' book - Good to Great - on the blog and invited companies and organizations to ask themselves how they stacked up to the qualities that make a company "great." Today, after a long and at times, challenging, process, SEOmoz is moving one step further in striving for [...]
Whiteboard Friday - Developing a Link Hook
published @ September 30, 2008 # No Comment Yet
This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic [...]
Search Engine Submission - Web Site Submission
published @ September 30, 2008 # No Comment Yet
It’s unfortunate that many SEO firms still offer “search engine submission” as part of their services. Most people in the SEO industry know there is little to no value in using search engine Submit URL pages, although Google has just updated its Google web site submission interface.
The major search engines (Ask, Google, Live, and [...]
There is more to trust than links
published @ September 26, 2008 # No Comment Yet
Every now and then I see someone equate “trust” with “links” in an SEO forum or blog post. I suppose it was inevitable that people would eventually morph their “authority site” buzz expressions into “trusted site” buzz expressions. The SEO community embraces many ideas at the same time, so there is always an [...]
IBM Improves Similar Sites Search
published @ September 25, 2008 # No Comment Yet
IBM has produced a lot of significant research for information retrieval science, including Web search. Their HITS and CLEVER algorithms, for example, were incorporated into Teoma’s algorithm (Teoma is now owned by Ask). While it may seem strange that IBM has never gotten directly involved in the Web search market, they have put [...]
The Google Sandbox Patent
published @ September 24, 2008 # No Comment Yet
Bill Slawski is the search engine patent guru of the SEO industry. I occasionally make forays through the patent applications but I hate having to figure out what they are trying to say in their overly specific patent application jargon. Bill, who has spent far more time deciphering patent applications than I, does [...]
7 Tips to optimize content for multilanguage search
published @ September 23, 2008 # No Comment Yet
One Web site does not serve all needs. Although the online business community does understand the value of creating and maintaining multiple brands (which nonetheless remains a controversial practice for reasons I cannot into here), our vision of branding is still pretty limited. It’s not like you can walk into a mall and [...]
Nine lessons in search engine optimization
published @ September 22, 2008 # No Comment Yet
Out of nearly 1600 query expressions that have brought recent traffic to SEO Theory, I have selected ten to discuss in greater depth. I chose these ten expressions for one or more of several reasons: the visitor counts were high, or the number of pages viewed by the visitors who used these queries were [...]
Analyzing Cuil
published @ September 20, 2008 # No Comment Yet
While clueless and/or impatient people are beating up on Cuil for not being the Google killer that Cuil never claimed to be, I’ve been quietly checking out Cuil’s search results. Cuil designer Tom Costello told Tech Ticker that he expects Cuil to be a competitive player within five years.
Of course, many people were disappointed [...]
Website Navigation and Website Navigation Theory
published @ September 19, 2008 # No Comment Yet
There are actually people searching for the expression “site navigation theory”. Somehow, despite my not having optimized for site navigation theory, they have found the SEO Theory blog. The fact that I have written about Web site navigation a few times explains those search referrals but I’m curious about how many SEO-related theories [...]