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Cuil, Microsoft, and the future of search

published @ September 2, 2008 # No Comment Yet

There are three parts of the searchable Web ecosystem: Publishers, Indexers, and Searchers. This ecosystem has evolved three areas of search optimization: Publishers adjust the quality and relevance of their content; Indexers adjust the quantity and metrics of the algorithms and databases; Searchers adjust their queries.
At a meta level, the searchable Web ecosystem forms [...]

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A reputation 2.0 problem - wiki-circularity

published @ September 2, 2008 # No Comment Yet

It's early on a rainy Tuesday morning here in London as I settle down to write the post I should have written yesterday...
What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead. I [...]

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The X-Files of Google: 10 Inexplicably Weird Search Results

published @ September 2, 2008 # No Comment Yet

Sometimes you come across a set of search results that just don't make any sense. For most ordinary users, I suspect they probably just move on to the next query, but for those of us deeply embedded in the world of search and SEO, these noggin'-scratchers just keep on itchin'.
I've collected these ten over the [...]

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Off for the Labor Day holiday

published @ September 1, 2008 # No Comment Yet

Visible Technologies observes the U.S. Labor Day holiday, so we will not be working on Monday. That means the next blog post on SEO Theory will be published on Tuesday, September 1, 2008.
I hope you have a great weekend and a safe holiday experience!

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Real-time Web traffic estimator tools

published @ September 1, 2008 # No Comment Yet

This week I shared some Webalizer configuration advice with you, although there were things I left out (for example, I did not go into how to filter robots out of your visitor and page counts).
If you’re using an analytics package that processes your server logs, running that process on a daily basis can help you [...]

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Applying On-Site SEO to Website Templates (Or Why Separation of Code and Content is a Good Thing)

published @ September 1, 2008 # No Comment Yet

There are lots of people who would class themselves as a developer and would say they can code in any given language. Often the difference between a good developer and a great developer isn't anything to do with the program, how well it works, and how few bugs there are. The great developers make programs [...]

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Whiteboard Friday: A Farewell to Pagination

published @ September 1, 2008 # No Comment Yet

Scott's out of town this week, hiking in Alaska, so I'm posting in his place. This week on Whiteboard Friday, I wanted to address the thorny and troublesome issue of pagination. I've talked about pagination problems in the past on SEOmoz, but it's one of those subjects that deserves some additional attention.
 
SEOmoz Whiteboard Friday - [...]

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Roundup Thursday for the Week of 8/24/08

published @ September 1, 2008 # No Comment Yet

Stories, news, and other notable items from the past week:
Three star links:

Over on Graywolf's blog, Joe Hall talks about web 2.0 real estate innovators foreclosing some pain on old school real estate brands. Sites like Zillow and Trulia.com are having an open house of ass whooping, and Remax and Century 21 are invited! [...]

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SEOmoz Introduces New Blog & Content Guidelines (in a Good Way)

published @ September 1, 2008 # No Comment Yet

In just a few weeks, the SEOmoz blog will be celebrating its 4th birthday (the tools and some of the content has been around since 2003, but we think of October 2004 as the formal inception date). In that time, we've come a long way and attracted many of the best and brightest from the [...]

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The Vast, Pacific Horizon

published @ September 1, 2008 # No Comment Yet

Sunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane's interior despite the drawn window shades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the desktop tray, [...]

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Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO

published @ September 1, 2008 # No Comment Yet

This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optimization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal [...]

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Beware Pay-Per-Performance Agreements: SEM Sues Pop Phenomena ‘The Secret’ for Unpaid Share of Web Revenue

published @ September 1, 2008 # No Comment Yet

May It Please the Mozzers,In November 2007 I blogged about a wacky lawsuit involving the movie/book/TV phenomena called "The Secret" and an SEO, Dan Hollings. Several [...]

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Using Your Whole Business to Build Links

published @ September 1, 2008 # No Comment Yet

In my opinion, anyone working in marketing should be reading Seth Godin's blog. Seth is a new marketing expert and his brainstorms and thoughts regularly give [...]

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