published @ September 11, 2008 # No Comment Yet
The Internet has had an enormous impact on people's lives around the world in the 10 years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next 10 years? [...]
published @ September 9, 2008 # No Comment Yet
There's been quite a bit of comment in the last few days about Google Suggest, particularly how it's used in Google Chrome. Google Suggest is actually built into a number of different products including Google Search, Google Toolbar, browsers like Google Chrome and Firefox, and the Google Search application on the iPhone.But what is [...]
published @ September 9, 2008 # No Comment Yet
Today, we're announcing a new logs retention policy: we'll anonymize IP addresses on our server logs after 9 months. We're significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users. Back in March 2007, Google became the first leading search engine to [...]
published @ September 8, 2008 # No Comment Yet
For more than 200 years, matters of local and national significance have been conveyed in newsprint -- from revolutions and politics to fashion to local weather or high school football scores. Around the globe, we estimate that there are billions of news pages containing every story ever written. And it's our goal to help [...]
published @ September 8, 2008 # No Comment Yet
Last week's launch of Google Chrome generated some discussion over the legal language in our new browser's terms of service (TOS). As we noted in a subsequent post on Google Chrome's terms of service:"... Under copyright law, Google needs what's called a "license" to display or transmit content. So to show a blog, we [...]
published @ September 6, 2008 # No Comment Yet
Yesterday John Battelle emailed me to ask about Rae’s post. This will be a little inside baseball to some people who don’t live and breathe search and Twitter, but I figured I’d take what I emailed to John, add some pictures, and post it here. Here’s the email:
Sorry for the delay in replying; I’m [...]
published @ September 4, 2008 # No Comment Yet
It’s easy to find out what Google Chrome’s user-agent is. Using the same trick as I did with the iPhone, I searched for phpinfo HTTP_USER_AGENT in Google Chrome. Click on one of the results and search for HTTP_USER_AGENT on the page. Here’s the image that I see:
My exact user-agent is
Mozilla/5.0 (Windows; U; [...]
published @ September 4, 2008 # No Comment Yet
Make the most of the ‘Back to School’ seasonal traffic peak.'Back to School' is the second highest traffic season within retail after Christmas so it's well worth taking advantage of this & ensuring that your campaigns are fully optimized to capture this valuable traffic. The ‘Back to School’ season spans almost 3 full months from [...]
published @ September 4, 2008 # No Comment Yet
Make the most of ‘Father’s Day’ seasonal traffic peaksJune 15th is Father’s Day, a day to celebrate not only Dads but all men who have acted as father figures in our lives, whether as Stepfathers, Uncles, Grandfathers or “Big Brothers.” Shoppers in the UK plan further ahead for Father’s Day than other occasions such as [...]
published @ September 4, 2008 # No Comment Yet
Google Optimization Tip: Bank Holidays
During Bank Holidays (especially wet ones!) we often see an increase in traffic in certain sub-categories. It is important that retailers are aware of these opportunities, and can maximize on the increased traffic effectively and in good time.
The March bank holidays kick off the unofficial Home Improvement Season, [...]
published @ September 4, 2008 # No Comment Yet
It is important to separate your keywords into specific ad groups tailored to different Valentine customers. Things to consider are:
Men:Create specific ads for male customers, stressing the ease and speed with which they can shop. If you sell lingerie and provide easy sizing guides or tips, make this known within your ad copy. Lingerie [...]
published @ September 4, 2008 # No Comment Yet
Valentine's Day 2007 was estimated to be worth Ј1.3bn to retailers, with shoppers spending an average of Ј95.80 (British Retail Consortium Feb 2007). Preparation for this event should begin as early as possible. The key products for retailers during this period are:
Flowers - If you sell flowers, be sure your keyword coverage is [...]
published @ September 4, 2008 # No Comment Yet
Posted by Emily Whitchurch
Are you planning a sale or promotion offline? Do you have a big TV branding campaign ready to launch?
Make sure you are equally as prepared online. Add catchy slogans or jingles from radio or TV campaigns to your online branding campaign. Maybe even create new ads that mimic the language and offers [...]
published @ September 4, 2008 # No Comment Yet
Posted by Emily WhitchurchRemember that when users search for your products, they search in a variety of ways.
If you're selling hats, it's important to think about more than just the generic "hats", "cheap hats" keywords, which will also be highly competetive. Think about:
types of hats ("bowler", "beret", "beanie", etc.),
brands of hats ("nike", [...]
published @ September 4, 2008 # No Comment Yet
Alright, I’ve got another conspiracy theory misconception to dispel. After reading through the Chrome Terms of Service, some people are worried that Google is trying to assert rights on everything that you do on Chrome. From one example story by Marshall Kirkpatrick:
The terms include a section giving Google “a perpetual, irrevocable, worldwide, royalty-free, [...]