The looming Microhoo disaster rises again
published @ November 6, 2008 # No Comment Yet
With the collapse of the advertising revenue deal between Yahoo! and Google, the spectre of the Microsoft and Yahoo! merger has risen again from the dead deals of the past.
Investors are, as I write this, already speculating about renewed merger talks between the two companies. Stockholders like Carl Icahn are hoping to cash out [...]
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How to Find the Spam You’re Linking To
published @ November 6, 2008 # No Comment Yet
Today, between meetings at the office, I had a brief IM chat with Jane, whose globetrotting ways have taken her to the UK for SMX London. Jane noted that our website - www.seomoz.org - was up for review on a search engine panel today, and received generally positive feedback from the engineers. One notable exception, [...]
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Why SEO - ‘Why …’ SEO queries people actually use
published @ November 5, 2008 # No Comment Yet
Continuing this week’s series of articles based on search referrals for SEO Theory, the following list of queries represent questions people asked the search engines in the month of October 2008. They may or may not have found what they were looking for when they visited SEO Theory.
There are some near-duplicate variations in this [...]
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Pubcon Next Week: Sessions, Parties, Werewolf Games and More
published @ November 5, 2008 # No Comment Yet
Next Tuesday, Pubcon Las Vegas 2008 kicks off, and we're sending a big cadre of mozzers to the show. For the first time ever, SEOmoz will have a booth at Pubcon, so please stop by, check out Linkscape, Trifecta and our other PRO tools and get a special Pubcon show discount on SEOmoz PRO membership. [...]
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The Filing Cabinet Theory of Site Architecture
published @ November 5, 2008 # No Comment Yet
Last weekend at Scary SEO, Dave Snyder gave a very solid presentation on Information Environment Design…what the rest of us would call Information Architecture. Duncan Morris [...]
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Which Presidential Candidate Do SEOs Prefer?
published @ November 5, 2008 # No Comment Yet
Today is Election Day in the United States, and, by most accounts, is an exceptionally important and historic one. I thought it would be valuable to get a look at the world of SEOs and how we're generally choosing to cast our ballots. There have been a few endorsements around the tech world:
Eric Schmidt of [...]
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How many SEO - ‘How many …’ queries people use
published @ November 4, 2008 # No Comment Yet
As with Monday’s post, the queries shown below are queries that people used to find content on SEO Theory. The user experience would have been determined by which articles the search engines presented to visitors, but in some cases I think the people found nothing substantive. These type of long-tail queries underscore just [...]
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How to Respond to a Subpoena for User Information
published @ November 4, 2008 # No Comment Yet
May It Please the Mozzers, I sincerely hope no one reading this ever needs this information. However, I have been asked privately for advice on this [...]
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How To SEO - ‘How to …’ queries people actually use
published @ November 4, 2008 # No Comment Yet
These “how to” SEO questions are drawn from October’s search referrals for SEO Theory. Every month, people use thousands of queries to find specific types of content and they arrive here at this blog. Some people stay and browse the site; some people scan one article and leave; some people decide they want [...]
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An Addiction to Search Rankings, Election Polls and NFL Scores
published @ November 3, 2008 # No Comment Yet
Going through SEOmoz's Indextools analytics recently, I noticed that while the popularity of tools like Linkscape & Trifecta have been growing rapidly, they're still not yet on par with our most popular tool, the Rank Checker:
Thankfully, it's all over (barring a repeat of 2000) tomorrow night, and I strongly suspect productivity in offices across the country will [...]
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Guaranteed Search Engine Ranking - Guaranteed Search Engine Optimization
published @ November 1, 2008 # No Comment Yet
Conventional SEO Wisdom: If anyone offers you “guaranteed search engine ranking” or “guaranteed search engine optimization”, run far, far away very fast.
Today is the day that I … support conventional SEO wisdom — at least when it comes to guaranteed search engine ranking and guaranteed search engine optimization.
Every now and then someone will [...]
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The Inside Story: Facebook Marketing Strategies
published @ October 31, 2008 # No Comment Yet
On August 26th, 2008 Facebook, Inc. reached the milestone of 100,000,000 active users. Since then, its growth has continued to grow exponentially into emerging markets and [...]
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Roundup Thursday for the Week of 10/26/08
published @ October 31, 2008 # No Comment Yet
Stories, news, and other notable items from the past week:
On Thursday, November 6th, Exact Target and Marketing Sherpa are launching a free, 8-part webinar series. They'll be extracting actionable intelligence from Marketing Sherpa's new 2009 Email Benchmark Guide. If you attend any of the sessions you'll receive $100 off the guide and $400 off Marketing [...]
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The invisibility of SEO credibility
published @ October 30, 2008 # No Comment Yet
Search Engine Roundtable found a discussion around the idea that real search engine optimization experts are invisible. I have considered weighing in on the original thread at Jill Whalen’s Highrankings Forums.
The SE Roundtable discussion was Sphunn and the Sphinn has received a few comments.
Statements about the nature of good SEO versus bad [...]
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What Quantum of Solace can tell us about information architecture
published @ October 30, 2008 # No Comment Yet
I've said it before, and no doubt I'll say it again, in my opinion the number one reason for websites failing online is because they have a poor information architecture. Don't worry, I'm not going to compare myself to Bond. Instead, I'm going to use Quantum of Solace to demonstrate how something as simple as [...]
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