published @ September 18, 2008 # No Comment Yet
The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industry's collapse. If you're anything like me, this news [...]
published @ September 18, 2008 # No Comment Yet
I don't need to spend much time explaining what meme marketing is. A meme is born, defined in its traditional sense here, and someone (not necessarily [...]
published @ September 18, 2008 # No Comment Yet
When Rand Fishkin managed to get engaged and generate hundreds of links at the same time, he realised that there might just be something in this [...]
published @ September 17, 2008 # No Comment Yet
This article is for all the SEOs out there.
Do you have a blog? If so, do you include Sphinn and other social media buttons on your blog?
If so, I have a challenge for you: take those buttons off your blogs.
Stop asking people to promote your blogs through their social media accounts.
We’re living [...]
published @ September 16, 2008 # No Comment Yet
I have written about object-oriented search engine optimization previously but it’s an oddball concept for which most people probably feel little comfort.
In other words, I put forward an idea that didn’t take off. But rather than consign it to the extremely large pile of discarded Michael Martined ideas, I thought I’d dust it off [...]
published @ September 16, 2008 # No Comment Yet
With Will out of the office for a week or so, I was let out of the office to attend a sales meeting. In the normal course of events Will does our sales meetings and I stay in the office looking after the troops.
At sales meetings Will likes to talk in terms of the following [...]
published @ September 15, 2008 # No Comment Yet
I was looking at a paper that discusses three-dimensional graphing for the World Wide Web and it occurred to me that people might find value in graphing their backlinks. Creating such graphs requires doing research and recording data, but there would be value in looking at snapshot comparisons of your links according to [...]
published @ September 12, 2008 # No Comment Yet
I could not help but notice yet another SEO article scrambling tool being promoted on a blog. The program being offered employs some simple substitutions and word jumblings. This kind of stuff has been available for years.
In fact, one of the first SEO article scrambling tools I ever used was called Babelfish.
[...]
published @ September 12, 2008 # No Comment Yet
This week Rand discusses the reasons why the page with the best content isn't always the one with the best rankings. Many factors can contribute, but [...]
published @ September 12, 2008 # No Comment Yet
Stories, news, and other notable items from the past week:
Three star links:
Apparently only 35% of Fortune 500 companies own [their company name] sucks.com. You know what that means, spammers--opportunity comes a knockin'!
CNET talks about the gray area of SEO and interviews former SEOmoz CTO Matt Inman about his widget bait strategy that [...]
published @ September 12, 2008 # No Comment Yet
So I recently turned 25 and figured that officially makes me old enough to write a 'how things were' post. I'll try and avoid using (key)phrases [...]
published @ September 11, 2008 # No Comment Yet
Jane Copland recently complained about the lack of specific advice on how to create good Web content. The SEO community doesn’t necessarily fall down on the job when doing this, in my opinion, but there is a high noise-to-signal ratio. A great deal of static inflates the content about content throughout the community.
So, [...]
published @ September 11, 2008 # No Comment Yet
In the world of SEO, every link matters, and every link that can be earned, should be - it's the principle of "optimization." Yet, to this day, even many companies and sites that are focused on growing their search traffic don't think about optimizing the links they've earned. Case-in-point: The web forum software company, VBulletin. Have [...]
published @ September 11, 2008 # No Comment Yet
Disclaimer: SEO Theory is not associated with Quantcast.com and the SEO Theory real search market share report is an estimate based on data provided by Quantcast.com for free through its Web site. Quantcast.com has not endorsed this report. These traffic estimates may not represent actual unique visitor data.
Real search market share is measured [...]
published @ September 11, 2008 # No Comment Yet
There are a number of uses for URL shorteners, some less upstanding than others, but I had begun to wonder what drew people to those services [...]