published @ January 23, 2009 # No Comment Yet
Tips for maximising on Valentine’s day traffic
· Target key age and gender demographics with unique Valentine’s Day ad texts, keywords & landing pages
· Launch your campaigns early to meet increased search traffic by mid-January and don’t forget the last minute shoppers.
· Add both branded & non-branded keywords.
· Use Google insights for search to [...]
published @ January 21, 2009 # No Comment Yet
Today, Barack Obama was sworn in as the 44th president of the United States of America. As we observed throughout the presidential campaign, many people in the U.S. turned to Google Search to find information. During the inauguration, top queries included live inauguration coverage, inauguration day 2009 streaming, listen to inauguration live, and [...]
published @ January 17, 2009 # No Comment Yet
A few weeks ago the 100,000th knol was published, and we figured now is an excellent time to reflect on the first five months of Knol's existence.Knols are authoritative articles about specific topics, written by people who know about those subjects. Since the start of the project, we've seen articles written on everything from [...]
published @ January 15, 2009 # No Comment Yet
Search functionality is a critical part of higher education websites due to the diverse audiences that these sites serve. Current and prospective students, faculty, staff, alumni, and other communities come to these sites to seek a wide range of information. Even with the best navigational scheme, it is a challenge to make all of [...]
published @ January 14, 2009 # No Comment Yet
I recently posted asking what issues the Google webspam team should tackle in 2009. Getting this outside feedback is really handy, because it’s helpful to compare our internal perceptions against what annoys hundreds of people outside Google. After the first 150 or so comments I did a very rough tally of suggestions to see what [...]
published @ January 14, 2009 # No Comment Yet
If you need a search fix, we just posted a video on the official Google webmaster blog. Essentially I recreated a talk I did for Web 2.0 and posted it online. You can also watch it below if you’d prefer:
and you can also view the presentation slides I used or watch the slides directly below:
[...]
published @ January 12, 2009 # No Comment Yet
Not long ago, answering a query meant traveling to the reference desk of your local library. Today, search engines enable us to access immense quantities of useful information in an instant, without leaving home. Tools like email, online books and photos, and video chat all increase productivity while decreasing our reliance on car trips, [...]
published @ January 8, 2009 # No Comment Yet
It’s the beginning of the year, so I just wanted to get some outside opinions: what would you like to see Google’s webspam team tackle in 2009? Here’s how I asked for suggestions in 2006:
Based on your experiences, close your eyes and think about what area(s) you wish Google would work on. You probably want [...]
published @ January 6, 2009 # No Comment Yet
I was browsing the web when I ran across a statement about Google Chrome that I’ve seen echoed in different ways in the last couple months: “the reality is that Google Chrome is sending basic info about my pc back to them. Is Google the new “Big Brother” looking over everybodies [sic] shoulder…you betch ya.”
I’ve [...]
published @ January 2, 2009 # No Comment Yet
The December shopping peak continues and increases after Christmas
UK shoppers aren’t prepared to wait until the New Year’s January Sales to start
spending again.
Research shows that search activity on apparel jumps in the days immediately after
Christmas, as shoppers head online to search for early bargains in the sales and to
look for accessories for gifts which they [...]
published @ January 1, 2009 # No Comment Yet
In case you didn’t see where I confirmed it on Twitter, Google recently did a toolbar PageRank update. It’s pretty much done now. If you want more info, I’ve answered questions about PageRank and the Google Toolbar in the past.
I predict that this will be the last toolbar PageRank update of 2008.
published @ December 20, 2008 # No Comment Yet
Many of us use Google Image Search to find imagery of people, clip art for presentations, diagrams for reports, and of course symbols and patterns for artistic inspiration. Unfortunately, searching for the perfect image can be challenging if the search results match the meaning of your query but aren't in a style that's useful [...]
published @ December 16, 2008 # No Comment Yet
(Cross-posted from the Google Public Policy Blog)One of the first posts I wrote for this blog last summer tried to define what we at Google mean when we talk about the concept of net neutrality. Broadband providers -- the on-ramps to the Internet -- should not be allowed to prioritize traffic based on the source, [...]
published @ December 15, 2008 # No Comment Yet
Ensure your Campaigns are fully optimised:-Plan ahead & allocate sufficient budget to capture the sudden increase in traffic. -Ensure all your products are covered to capture maximum traffic.
-Be prepared to increase maximum CPCs at a time of increased auction intensity.
-Have seasonal keywords & ad texts ready.
-Ensure your activity continues through to January as searches continue [...]
published @ December 11, 2008 # No Comment Yet
(Cross-posted from the YouTube Blog)We've always been committed to providing you the tools to have the best possible YouTube experience. Educating parents, teens, and families on how to stay safe on our site is a critical part of that commitment, so we can't think of a more appropriate place to introduce our new Abuse and [...]