published @ January 22, 2009 # No Comment Yet
Many companies and professionals in the SEO sphere (SEOmoz included) often make "best practices" recommendations to clients that include items like:
Switch from underscores to hyphens to separate words in the URLs
Employ the H1 tag for page headlines
Use H2s and H3s for subheadlines
Use the keyword you're targeting on the page in bold/strong at least once
Change [...]
published @ January 20, 2009 # No Comment Yet
This week's headsmacking tip is extremely powerful and pretty darn simple to implement. The premise is straightforward - you've got old content that ranks in the top 20-30 results, but never achieves first page (or top 5) rankings. Frequently, we see a lot of sites making the mistake of trying to link build (both internally [...]
published @ January 19, 2009 # No Comment Yet
Those of you who've been running Linkscape reports this weekend may have noticed our new, fresher data in the index. This is our second update (the first was on Dec. 8th of 2008) and it's brought with it a refresh of much of the crawl we originally launched with in October. This update is seriously [...]
published @ January 16, 2009 # No Comment Yet
This week we're talking about video optimization. Video has become one of the most powerful content formats in recent years--whether as a regular part of a [...]
published @ January 16, 2009 # No Comment Yet
Intrepid surfers of SEOmoz may have already noticed the new additions to our team - Lindsay Perkin Wassell & Adam Feldstein. Many of you in the SEO field know Lindsay well from her role as Director of SEO at OnTargetJobs and frequent speaking and participation at industry conferences. Today, she's joining SEOmoz's team as the manager of [...]
published @ January 16, 2009 # No Comment Yet
I sometimes feel that I don't write about basic fundamental SEO techniques often enough. Particularly here on the SEOmoz blog where I often try to save my "deep", "thoughtful" posts, in contrast to the Distilled blog where I write more widely and Twitter where I talk about any old rubbish. As a step towards remedying [...]
published @ January 15, 2009 # No Comment Yet
Virtually everyone who's engaged seriously in the practice of search engine optimization has found it to have surprisingly versatile results. Site owners will often start out optimizing in order to rank for a particular term/phrase that's relevant to getting customers, only to find that secondary and tertiary benefits from branding to reputation management to raw traffic all [...]
published @ January 14, 2009 # No Comment Yet
This week I'm speaking to a number of startups about SEO - something I absolutely love to do as I've complained in the past that many don't pay appropriate attention to SEO. At SEO conferences, we often find humor in the stereotypes surrounding our world, and startups are no different. Hence, these three charts, produced ad [...]
published @ January 13, 2009 # No Comment Yet
Over the past year, Rand Fishkin has been working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization. Since he has been very busy [...]
published @ January 10, 2009 # No Comment Yet
Happy New Year Mozzers! I hope you all had a good break. I was going to write a 2009 predictions post but then I realised that [...]
published @ January 9, 2009 # No Comment Yet
Back in the studios fresh for 2009, we're discussing ways to deal with complex content situations. How do you deal with a very popular piece of content [...]
published @ January 8, 2009 # No Comment Yet
We've recently gotten to do (and see results of) some testing around internal links & anchor text and come to some interesting, if not 100% proven, conculsions. As a disclaimer, SEO testing, whether done in a controlled environment or on live sites, is both challenging to quantify and subject to fair critiques both practically and [...]
published @ January 6, 2009 # No Comment Yet
My personal ending would be - to Improve the Industry's Professionalism. We're a young industry, which means opportunity, excitement and lots of fantastic entrepreneurs and personalities. Conversely, it also means a lot of unprofessional, immature behavior, even from those of us who should know better (and yes, I'm certainly including my own actions from time [...]
published @ January 5, 2009 # No Comment Yet
Is it possible that in all the years we've been writing at SEOmoz, there's never been a solid walkthrough on the basics of content optimization? Let's fix that up.
First off, by content, I don't mean keyword usage or keyword optimization. I'm talking about how the presentation and architecture of the text, image and multimedia content [...]
published @ January 3, 2009 # No Comment Yet
It was a bit difficult hitting the Compose Entry link in my account to write this, because this will be one of the last blog posts [...]