published @ October 22, 2008 # No Comment Yet
Our intrepid developer/sysadmin Mel Gray offered in an email thread today to help me build a screencast for Linkscape and I couldn't resist.
In the video, I walk through a relatively live (hence some wait times and even some unexpected data) demo of using the tool to find out more about the folks ranking well for [...]
published @ October 22, 2008 # No Comment Yet
I don't know a whole lot about email marketing, but I enjoy studying the marketing emails I receive and identifying the ones that are more effective [...]
published @ October 21, 2008 # No Comment Yet
Display advertising intrigues me - the best bits (like the Sony ad below) have the capacity to inspire, but measuring their success can be harder.
One of the best sessions I attended at SMX Advanced back in the summer was the advanced analytics panel (thanks Rand, for persuading me it was going to be [...]
published @ October 21, 2008 # No Comment Yet
There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight:
Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. - Source: C|Net News, June 30, 2008
OK. So companies in the US [...]
published @ October 21, 2008 # No Comment Yet
In February 2008, Kalena Jordan wrote an article recapping Jill Whalen’s Webstock 2008 45-minute presentation on SEO. Jill is a fundamentalist, eschewing algorithmic analysis in favor of creating solid, informative content that is useful to clients (coupled with strong on-site navigation). There is much to be said for Jill’s point of view and [...]
published @ October 21, 2008 # No Comment Yet
A few days after new content shows up in Google, it will sometimes flicker out of the SERPS for a few hours. Apparently, this is common [...]
published @ October 21, 2008 # No Comment Yet
There must be days where you feel like Lando Calrissian negotiating with Darth Vader - he keeps changing the terms of the bargain without your consent. I am sure many SEOs were concerned when Google dropped its recommendation that people submit their sites to directories. Directory links are usually easy to get and [...]
published @ October 18, 2008 # No Comment Yet
Since I've caught the awesome cold that's been running rampant through our office, I was unable to publish the roundup yesterday. As such, I'm publishing it today as a temporary "Pre-Weekend Roundup." Now you'll have something fun to read on your lazy Saturday morning! Aren't I thoughtful...
Stories, news, and other notable items from the past [...]
published @ October 18, 2008 # No Comment Yet
On September 13, 2008, President George W. Bush signed the PRO-IP Act of 2008. This law significantly increases the Federal government’s involvement in the prosecution of intellectual property rights violations.
Ars Technica reviews some of the hyperbole surrounding the PRO-IP Act, naming the unseen powers behind the act as “Big Content”.
Who is Big Content [...]
published @ October 17, 2008 # No Comment Yet
Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once [...]
published @ October 16, 2008 # No Comment Yet
Last year’s article on hard core SEO tips proved to be the most popular article on SEO Theory. It still receives a respectable amount of traffic. I was stuck for a topic that morning and decided to challenge people’s preconceptions about search engine optimization.
All year long I’ve thought to myself, “I wish I [...]
published @ October 16, 2008 # No Comment Yet
So this weekend I had a bit of free time so I decided to learn how to play Go (narrowly beating chess I might add). Now [...]
published @ October 16, 2008 # No Comment Yet
This month marks the end of my first year at SEOmoz. I have spent literally hundreds of hours learning and trying to perfect my SEO and [...]
published @ October 16, 2008 # No Comment Yet
When Facebook recently revamped its website, widening and dividing its pages into tabs, its staff probably foresaw the initial outcry. Redesign rage is pretty common, and [...]
published @ October 16, 2008 # No Comment Yet
Thanks to the SEOmoz Q+A, we get to monitor a lot of the hot button issues that hit the SEO world, and as Jane noted to me during a meeting today, they always seem to come in waves. The latest buzz (and flurry of questions) comes around the practice of PageRank sculpting. We've discussed this [...]