The self-defeating pursuit of dofollow blogs
published @ October 3, 2008 # No Comment Yet
There is a growing trend in the SEO industry of seeking out blogs that don’t use “rel=’nofollow’” in their comments — or blogs that lift “rel=’nofollow’” for regular or frequent commenters. I realize people in our industry will not give up their love (and quests) for links. So much misinformation about search engine [...]
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Branding Strategies for Your Social Media Profiles on the Web
published @ October 3, 2008 # No Comment Yet
If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe [...]
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The Link Paradox and other paradoxes of link building
published @ October 2, 2008 # No Comment Yet
The Link Paradox stipulates that in a system (Web search) requiring that Web sites have links pointing to them, a Web site must obtain links before it can be included in the system (indexed for Web search). The paradox arises from the generally accepted observation that “good content will naturally attract links from other [...]
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How It’s Feasible to Manually Review All Domains
published @ October 2, 2008 # No Comment Yet
After watching Nate Buggia a few weeks ago speak about Live's Webmaster Tools, I was struck by his statistic about the number of domains on the [...]
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An Ethical Debate On Which We Can All (Maybe) Agree: The Average Webmaster And Dodgy SEO
published @ October 2, 2008 # No Comment Yet
Yesterday afternoon, as I was at home recovering from a form of black death known as the common head cold, I came across Danny Sullivan's piece [...]
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How you evaluate whether an SEO campaign is working
published @ October 1, 2008 # No Comment Yet
Search engine optimization is far from being a mindless process. Most people have a plan and most people have some sort of metric for judging success. In our internal SEO training class, I have pointed out that more than one metric can be contrived for measuring success or failure in a search optimization [...]
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Headsmacking Tip #8: Give Your SEO Campaigns Time to Take Effect
published @ October 1, 2008 # No Comment Yet
It's been a few weeks since I last posted a headsmacker, but this topic has been begging for some exposure. Recently we've worked with some fellow SEOs who've felt the harsh constraint of overly eager, impatient management. They're campaigns followed solid tactics, stuck to best practices and even had some smart, creative elements, but after [...]
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No Liability for Your Co-Blogger’s Content: Another Successful CDA 230 Defense
published @ September 30, 2008 # No Comment Yet
May It Please the Mozzers, Attention everyone who co-blogs! If you create a blog collaboratively with another person, you may be wondering whether your fellow blogger could get you into legal trouble. We've known for years that website operators cannot be held responsible for their users' content thanks to the broad [...]
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Recession-proof Search Engine Optimization
published @ September 30, 2008 # No Comment Yet
Here in the United States, people are losing their jobs, losing their ability to borrow against the equity in their homes, and they are using all their available credit card balances months in advance of the Christmas shopping season.
In a consumer-driven economy, the declining ability of consumers to spend money affects many industries. We’ve [...]
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China: Ten Things You Should Know About An Online Superpower
published @ September 30, 2008 # No Comment Yet
2. China has the most broadband users in the world
"This report, the 22nd Statistical Report on the Internet Development in China, also indicates the number of broadband users has reached 214 million, which also tops the world."
Source for charts: CNNIC, Nielsen Netratings, ITU
"...by the time of July 22, the number of CN domain names, [...]
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Popular Stories Widgets - Great for Visitors and Surprisingly Valuable for SEO, Too
published @ September 30, 2008 # No Comment Yet
It should come as no surprise that having a widget or sidebar element on a news, blog or articles website is great for traffic and page views. Online outlets have been using them to boost readership, email-a-friend features and page views per session counts for years. But, did you know that they're also great for [...]
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Whiteboard Friday - Corporate Blogging Tips
published @ September 30, 2008 # No Comment Yet
This week Rand discusses some oft overlooked factors one should consider when preparing (or revisiting) a corporate blogging strategy. We all know a blog can be [...]
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Roundup Thursday for the Week of 9/21/08
published @ September 30, 2008 # No Comment Yet
Whoa! It's Jane! Yes, SEOmozzers, your regular Roundup Thursday schedule will resume next week when Rebecca gets back from a half-ironman competition in Mexico.
Stories, news, and other notable items from the past week:
If you have a problem with seeing people dressed as Lyrca-bodysuited butterflies, I suggest not viewing the Search Engine Rap Battle videos. They're awful. [...]
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Rock, Paper, Scissors: The Results of the Beta Tester Contest
published @ September 30, 2008 # No Comment Yet
Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this [...]
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Google’s Advice - Godsend Or Gimmick?
published @ September 30, 2008 # No Comment Yet
What's the deal with all this advice that Google employees like to give us, then? Of all the search engines (and of many companies of Google's [...]
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